iWatch rumors

Concept image: Stephen Olmstead

When Steve Jobs introduced the iPhone seven years ago last week, he described it as “three revolutionary devices” in one: touchscreen iPod, mobile phone and Internet communicator.

The iPhone wasn’t the first touchscreen smartphone. It wasn’t even close: Handspring launched the Treo 180 a full five years earlier (I know this because I owned one). Same with the iPod before it, launched three years after the MPMan (yep, I owned one of those too).

Apple has never been interested in being first to market, so no-one should be remotely surprised that others launched the smartwatch first. The company’s USP is its ability to take a relatively crude piece of technology being used exclusively by geeks and turn it into something so slick, beautiful and cool that mass-market consumers will find irresistible … 
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Home automation image: insideci.co.uk

There are a couple of analyst rumors doing the rounds at present that are best described as … questionable.

First, we have Brian White claim (via VentureBeat) that the key focus of the long-rumored iWatch is as a control for home automation systems.

As an Apple supplier, our contact offered insight into the “iWatch” and described this potential new device as much more than an extension of your iPhone but as a multi-purpose gateway in allowing consumers to control their home (i.e., heating/cooling, lights, audio, video, etc.)

You may recall that Mr White is a man who likes his remotes: he predicted back in April that the Apple HDTV (which he always claims is going to be released in the next quarter or two) would be controlled by an iRing … 
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While Apple typically uses a shell corporation abroad to register for trademark names of upcoming, unreleased products, Russian newspaper Izvestia (via AppleInsider.ru) reports that the company has filed for the “iWatch” trademark in Russia, further fueling speculation that “iWatch” will be the name of Apple’s much rumored wearable, wristwatch device.

Tonight newspaper “Izvestia” gave a sensational news: the company Apple has filed with Rospatent application for registration of the trademark ” iWatch “. We think, do not even need to explain what this might mean.

While the report gives the impression that this is confirmation of an upcoming watch product from Apple, it’s of course not that simple. Apple has a couple times ran into issues with trademarks of new products, most notably with its long-lasting trademark battle over the iPad trademark in China and its decision to rename Apple TV from its original “iTV” moniker due to troubles with the British TV network of the same name. Apple, and most other companies for that matter, also typically trademark several names and variations prior to product releases that may or may not ever see the light of day. Apple would also have to go through a number of companies developing smart wristwatch-like devices that have filed for the trademark in the US (many as recently as February).
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