iWatch ▪ July 15

A European trademark holder has filed a lawsuit against Apple over the name ‘iWatch‘, despite the fact that the company’s own product was ultimately named Apple Watch. The issue it seems is paid promotion on Google search ads when the term “iWatch” is searched. Since Apple’s smartwatch was long rumored to be called the iWatch, and many regulars (including Tim Cook) still refer to it as such, Cupertino figured people would search for ‘iWatch’ when looking for its new device and took out some Google ads for the keyword to take advantage. Search for ‘iWatch’ yourself and you’ll almost certainly see a link to Apple Watch as the top result… expand full story

iWatch ▪ May 4

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Precision. That’s the word that immediately came to mind the minute I picked up my Apple Watch for the first time. Something about this device felt different, on an almost subconscious level, from any other Apple product I’ve used before. Perhaps I was just caught up in the moment. After all, the Watch is the first totally new product to come out of Apple since the introduction of the iPad, which feels like so many years ago. On the other hand, I knew from the onset that I planned on buying the Apple Watch mostly for its design. I wasn’t so much interested in all of the software features it could offer me, I just couldn’t imagine not having this shiny little box on my wrist. With that in mind, let’s take a closer look at the Apple Watch strictly as a design piece.

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iWatch ▪ September 30, 2014

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Apple has already previewed the Apple Watch at this month’s iPhone event and the unreleased wearable is currently on display in Paris’s Collette, but Apple hasn’t shared specific availability details for the Apple Watch beyond saying ‘early 2015’. A rumor from the Asian supply chain shared by Apple Daily (via GforGames) claims Quanta Computer out of Taiwan will kick off mass production for the Watch for Apple in January 2015… expand full story

iWatch ▪ September 22, 2014

iWatch ▪ September 15, 2014

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Apple has now named new Marketing and Medical VPs for its Apple Watch team following the product’s official unveiling earlier this month. The company has also today posted its first job listing seeking software engineers for the Apple Watch team on its website.  expand full story

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If you’re the CEO of a watch company, you likely watched the announcement of the Apple Watch with a mixture of optimism and fear. Optimism because Apple just made watches cool again in a market where many people haven’t worn one for years. Fear because most of those who now have a renewed interest in watches aren’t going to buy yours.

Guess Watches CEO Cindy Livingston put a brave face on it with a letter welcoming Tim Cook to the watch industry (full version below) as she announced the company plans to make a smartwatch of its own …  expand full story

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