u2 Stories October 31, 2014

Trent Reznor with Beats co-founders Jimmy Iovine and Dre Dre
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When Apple announced plans to acquire Beats Electronics and Beats Music earlier this year, Nine Inch Nails frontman Trent Reznor’s involvement with the streaming music service under Apple’s ownership quickly came in question. A spokesperson for Beats Music said Reznor was still with the company at the time and we reported that Reznor would in fact join Apple despite major staff changes at Beats during the transition. Reznor, who has been credited as Beats Music Chief Creative Officer, has finally opened up about his current role at Apple in an interview with Billboard revealing that he’s “fully in it right now” on an unannounced music project… expand full story

u2 Stories October 14, 2014

Amazon teases Apple over U2 album giveaway blunder as Prime users get deluxe version for free

Now that Apple has finally wrapped up its U2 album giveaway to iTunes customers, a promotion that warranted its own removal tool named after the “Songs of Innocence” album, Amazon is picking up the record and giving it away to Amazon Prime subscribers through Prime Music… but not without taking a shot at Apple first.

While Apple rather aggressively added the U2 album to every iTunes library automatically (prompting automatic downloads if the setting was enabled) and upsetting many customers, Amazon took to Twitter today to promote their copy of the “deluxe” version of the album while taking a shot at Apple in the process. “Add it to your library—we won’t do it for you,” Amazon said in a tweet followed by a teasing winky face.

Not bad, Amazon, not bad.

For its part, Apple boasted last week that 81 million customers experienced the free U2 album, which Apple is now selling for $9.99, through iTunes, iTunes Radio, and Beats Music.

u2 Stories October 9, 2014

Apple’s controversial U2 album giveaway is about to wrap up as the record is only scheduled to be free through October 13th, and the company is sharing some numbers about the promotion to celebrate.

Apple SVP of Internet Software & Services Eddy Cue told Billboard that more than 81 million customers ‘experienced songs’ from U2’s Songs of Innocence album either through plays or streams over iTunes, iTunes Radio, or Beats Music where the album was exclusively available to users. The Apple exec added that 26 million full downloads of the album were measured by Apple. Cue also shared that U2’s music had previously been purchased by 14 million customers through iTunes since 2003.

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u2 Stories September 22, 2014

Steve-Jobs-Iovine-U2

In an Irish radio interview, Bono discusses his various collaborations with Apple, as transcribed by TUAW. Interesting, Bono claims Apple now has 885 million iTunes accounts (up from 800 million as officially announced in April). With his work on a mysterious new music format, he aims to help Apple cross the billion accounts mark. The new medium has apparently been underway for a while, spanning back to a conversation with Steve Jobs in 2009. expand full story

u2 Stories September 19, 2014

Conan weighs in on Apple-U2, takes removal tool to the next level (Video)

Although the U2 ‘crisis’ has subsided, Apple and U2 remain in the news with rumors of special projects to encourage music sales. Now Conan has weighed in on the situation, with a rather amusing spin on the U2 removal tool. Enjoy!

u2 Stories September 18, 2014

According to TIME, U2’s partnership with Apple goes far beyond a free album in your iTunes library, much to the chagrin of some users. The group is reportedly working with Apple on a ‘secret project’ to rejuvenate digital music scales.

Details, however, are thin on the ground. Bono is quoted as saying he is developing a new music format that will somehow inspire consumers to buy complete albums once more. Without more information, it’s impossible to tell whether this is a silly pipe dream or an actual possibility. In the age of streaming music, the sales potential for individually bought songs is waning.

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