Update: A spokesperson for Beats Music confirmed to us that “Trent Reznor is still with Beats Music.”
Jimmy Iovine has long credited Nine Inch Nails frontman and Beats Music Chief Creative Officer Trent Reznor as a driving force behind the success of the service. Reznor, however, is now rumored to have left the company as it finalizes its $3B sell to Apple. The news comes from a line in a USA Today report over the weekend that curiously doesn’t mention a source of the information:
(Curiously, Beats’ chief creative officer, Trent Reznor, the singer-songwriter and producer of Nine Inch Nails fame responsible for Beats’ tastemaking, has reportedly left the company. Also, one of Beats’ principal technology executives, Fredric Vinna, has recently gone to Spotify, and its co-founder, Ola Sars, to a Spotify-backed venture.)
Beats Music didn’t respond to a request for comment on this story, but Billboard reports that a spokesperson for Beats and for Reznor claim the report is inaccurate:
A spokesperson for Reznor and for Beats say the report is inaccurate. Though they’ve not specified which elements of the report are false, and which are indeed accurate. The tale also notes one of Beats’ principal technology executives, Fredric Vinna, has recently exited to Spotify, and its co-founder Ola Sars has apparently joined an unidentified Spotify-backed venture.
It’s probably worth pointing out that Trent has had some not so pleasant words for Apple in the past and its policies related to selling NIN music on the App Store. When Apple rejected his app back in 2009, Trent had this to say about the company:
“You can buy ‘The Downward Fucking Spiral’ on iTunes,” he said, “but you can’t allow an iPhone app that may have a song with a bad word somewhere in it … Hey Apple, I just got some spam about fucking hot Asian teens through your e-mail program. I just saw two guys having explicit anal sex right there in Safari! On my iPhone! Come on Apple, think your policies through and for fuck’s sake get your app approval scenario together.”
While Reznor only had stakes in Beats Music and not the whole Beats Electronics company, it’s still uncertain where he’ll end up by the time the Apple deal closes.