In an Irish radio interview, Bono discusses his various collaborations with Apple, as transcribed by TUAW. Interesting, Bono claims Apple now has 885 million iTunes accounts (up from 800 million as officially announced in April). With his work on a mysterious new music format, he aims to help Apple cross the billion accounts mark. The new medium has apparently been underway for a while, spanning back to a conversation with Steve Jobs in 2009.
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So 5 years ago I began a conversation with Steve Jobs at my house in France and I said to Steve: “How is it that for a person who cares about the way things look and feel more than anyone else in the world that iTunes looks like a spreadsheet?” He was not happy. That was before they managed to even get a full screen photograph up. So he made a promise to me that we would work on this together, and with the team at Apple we’ve been doing it for years, and it’s not ready yet for Songs of Innocence, it will be ready for Songs of Experience. And it’s very exciting.
Although most of the interview focuses on the intricacies of the album, it also touches on streaming music and also on the Apple-U2 blunder. Bono says that the negative public reaction was overhyped and that internet journalism are just ‘haters’. On behalf of Apple, he apologises that the album automatically downloaded onto user’s devices (via Apple’s iTunes in the Cloud and Automatic Download features) as this was not intentional.