Tim Cook

Big-name analysts seemed satisfied with what they saw and heard during Apple’s launch of the iPhone 6, Apple Watch and Apple Pay, reports Forbes. Summarising investor notes from a dozen major companies, Chuck Jones found the general feeling was that Apple had delivered what was expected.

The overall average of AAPL stock price targets was $109, against the current price of just over $100. Analysts pointed to a range of factors in forming their views, among them … 

  • Better than anticipated iPhone 6 availability (against rumors of the larger model going on sale later)
  • iPhone 6 and 6 Plus are priced right
  • iPhone 6 Plus cannibalising iPad mini sales would be good for margins (more profit on the phone)
  • iPhone likely to continue to grow in the key Chinese market
  • Significant (but not amazing) iWatch sales next year, estimates ranging from 10M to 37M
  • Apple Watch pricing (and thus margins) likely to be higher than anticipated
  • Apple Watch just the starting-point for Apple’s future in wearables
  • Apple Pay (in particular), HealthKit and WatchKit all make the Apple ecosystem more appealing to consumers

The big unknown, says Jones, is iWatch pricing: “there are multiple price points and we only know the $349 entry model.”

Photo credit: Business Insider

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear