Big-name analysts seemed satisfied with what they saw and heard during Apple’s launch of the iPhone 6, Apple Watch and Apple Pay, reports Forbes. Summarising investor notes from a dozen major companies, Chuck Jones found the general feeling was that Apple had delivered what was expected.
The overall average of AAPL stock price targets was $109, against the current price of just over $100. Analysts pointed to a range of factors in forming their views, among them …
- Better than anticipated iPhone 6 availability (against rumors of the larger model going on sale later)
- iPhone 6 and 6 Plus are priced right
- iPhone 6 Plus cannibalising iPad mini sales would be good for margins (more profit on the phone)
- iPhone likely to continue to grow in the key Chinese market
- Significant (but not amazing) iWatch sales next year, estimates ranging from 10M to 37M
- Apple Watch pricing (and thus margins) likely to be higher than anticipated
- Apple Watch just the starting-point for Apple’s future in wearables
- Apple Pay (in particular), HealthKit and WatchKit all make the Apple ecosystem more appealing to consumers
The big unknown, says Jones, is iWatch pricing: “there are multiple price points and we only know the $349 entry model.”
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