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In addition to hyping today’s event with a countdown on the home page, Apple has debuted a dedicated page on its website to presumably break down the announcements shared by the company later today. The microsite so far includes photographs, captions, and a tweet from Apple CEO Tim Cook hyping the event under the header Apple Live. The blog-style page marks a first for Apple and how it presents its special events. Each tile, for instance, can be shared across the web with support for Facebook, Twitter, Pinterest, Tumblr, email, and URL linking.

Apple shared last week that today’s special event will be live streamed, and this morning the Apple Events channel was revived on Apple TV. We’re expecting to see new iPhones introduced alongside a preview of Apple’s long-expected wearable device, and 9to5Mac will be covering the event as it unfolds so stay tuned!

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