Apple video showcases the art & artists behind the opening of its new Brussels store

In the run-up to Saturday’s opening of the first Apple Store in Belgium, Apple has uploaded a video showcasing the artists behind the comic art it is featuring on the hoardings outside the store. Brussels is known for its comic art, with many young artists moving there to further their careers.

Apple asked 20 artists to each create five images to help tell the story of the city. The paintings are displayed along with the slogan ‘The creativity continues.’

Featuring local artists at soon-to-be-opened stores seems to now have become standard practice for Apple. We’ve seen calligraphy used in Hangzhou, a combined painting and photo in Chongqing, and a mural in Miami.