Apple reportedly has plans to work with publishers to support viewing subscription content in its Apple News app, according to Reuters which cites two anonymous sources. Currently, the Apple News app does not support authenticating subscriber log-ins. That means content can’t be behind a pay wall and can only be monetized by web advertising when readers follow through to the publisher’s website or by using iAds. Apple’s iAd network is noticeably going through a shuffle at the moment with the company recently announcing the end of its App Network where developers advertise their apps.

expand full story