Philips announced today that it would launch what it called “the world’s smartest LED bulb” exclusively at Apple stores starting tomorrow. The bulbs themselves work like any standard light bulb, but they use a bridge plugged into your router to allow you to personalize lighting settings and timers. This of course is not the first app-enabled product for the home to hit Apple Stores. Apple already sold the first and second-generation of the Nest Learning Thermostat.
The hue bulbs provide all “shades of white, from warm white light to cold with light,” as well as a selection of colors and pre-programmed settings. You can even use a photo from your device as a color palette and save and program settings to activate at certain times of day. Philips said the hue bulbs consume 80 percent less power than traditional bulbs.
Philips will sell a hue starter kit at Apple stores tomorrow that consists of three 50Watt hue bulbs and the hue bridge. That will sell for $199. You’ll also have the ability to purchase additional individual bulbs for $60 and add up to 50 to your existing hue bridge.
Philips is even offering the hue app and an open source platform to developers: