RE/MAX rolling out Passbook business cards for 4,500 real estate agents in the US

Taking advantage of a new digital business card platform from Vizibility that integrates Apple’s Passbook, RE/MAX will be the first company to have its employees carry iPhone-based Passbook business cards on a large scale. The business cards, demoed in the video above, will be first carried by 4,500 RE/MAX Regional Services real estate agents in Georgia, Southeastern Michigan, Kentucky, Southern Ohio, and  Tennessee.

Vizibility also announced three new features that enhance its business card platform, one of which uses geofencing to provide agents with lockscreen access to the business cards when in a specific location like the office or at an open house:

  • CardSense™ enables Passbook users to select locations where their Mobile Business Card Pass can be instantly accessed from their iPhone lock screen with a finger swipe. This capability makes it a snap to share contact information at the office, tradeshows, networking events, open houses, or anywhere else frequent, fast access to a Mobile Business Card is needed. Locations are set right on the back of the Pass.
  • CardFollow™ enables people to receive updates when the vCard they previously downloaded from a Mobile Business Card changes. This patent-pending feature makes it possible for the first time to stay in sync with specific people without having to sync every personal contact with cumbersome, third-party systems. Vizibility users can easily see and manage their vCard followers.
  • The Mobile Directory displays a searchable directory of mobile business cards for everyone in an organization. This feature makes it possible to link a company’s business cards together to facilitate discovery and reinforce the depth of an organization’s expertise. Vizibility corporate administrators can easily control who appears in their organization’s Mobile Directory.