If imitation truly is the sincerest form of flattery, then the designers at Lenovo must adore the iPhone 6.

Samsung has caught a lot of flak for—and been taken to court over—some of its iPhone-like smartphone design choices, but nothing the Korean company has ever produced comes close to the shamelessly derivative Lenovo S90. Not only does the S90 seem to take more than a few design cues from Apple’s latest smartphone, but its entire advertising campaign seems to be a carbon copy of Apple’s own.

Take, for example, the image above (found on Weibo, via PhoneArena). If it looks a little familiar to you, that might be because it’s the exact same thing you’ll find on Apple’s iPhone webpage. There are about ten of these images total, and nearly all of them look like they were ripped right from Apple’s website.

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