Sony Wena

While some were waiting eagerly for the Apple Watch, and others got assimilated, there are still those who prefer traditional watches. That’s the market Sony hopes to appeal to with a new hybrid watch called Wena (which apparently stands for ‘wear electronics naturally’), which it’s pitching on its Japanese crowdfunding site First Flight.

It’s mostly a traditional analogue watch, but a link to an iOS app gives it limited smartwatch functionality. On the smartwatch side, you get fitness band functionality, and notifications are echoed to the watch in the form of an LED and vibration … 
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