Surface Pro 3

Microsoft shifted its focus when it introduced the Surface Pro 3 last year to target both the iPad and the MacBook, but today the company announced a more consumer level iPad-like version of its tablet simply called the Surface 3 with the same $499 starting price as the iPad Air 2.

Google also unveiled a collection of new competitively priced hardware including new Chromebooks and a Chromebit HDMI running Chrome OS for under $100 …
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Microsoft has never been shy about trying to convert MacBook Air users into Surface Pro 3 users. Despite being in a room filled with MacBooks, Microsoft targeted Apple’s laptop head-on at its initial Surface Pro 3 announcement event.

Now Microsoft is further highlighting the differences between the MacBook Air and Surface Pro 3 with a new online campaign (via ZDNet) intended to encourage Mac users to feel comfortable trying out Microsoft’s latest tablet.

Whether you’re considering Surface Pro 3 or have recently purchased one, we want to say thank you! We designed Surface Pro 3 to make you more productive in every aspect of your digital work and life. We’re truly humbled you’re here, and we’re excited to see what you do with your new Surface.

The recently launched microsite is the latest in a campaign largely led by ad spots (the latest holiday spot is almost pleasant) mocking the MacBook Air’s lack of touch screen, stylus, and more compared to Microsoft’s Surface Pro 3.
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