Update: Mark Gurman breaks down what it all means here

Apple today announced a few leadership changes including a new COO and changes to App Store leadership. Jeff Williams, previously Senior Vice President Operations, is officially being promoted to Chief Operating Officer which is CEO Tim Cook’s old title. Williams, notably, has been heavily involved in the Apple Watch team as well as the open source ResearchKit initiative.

Phil Schiller, Apple’s Worldwide Marketing SVP, will add to his responsibilities the task of overseeing all the App Store leadership. The App Store change notably follows discontent from developers that the iPhone App Store has seen more focus than the Mac App Store, which key developers have left in recent months. The move officially acknowledges Schiller’s role as the face of the App Store going forward.

expand full story