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Viviane Reding

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EU Justice Commissioner calls for investigation into Apple’s warranty practices

Following a $1.2 million fine from Italian regulators over Apple’s failure to inform consumers of a two-year guarantee mandatory by EU law, Bloomberg reported today that EU Justice Commissioner Viviane Reding is calling for an investigation by the EU’s 27 states:

“Apple prominently advertised that its products come with a one-year manufacturer warranty but failed to clearly indicate the consumers’ automatic and free-of-cost entitlement to a minimum two-year guarantee under EU law,” Reding said to ministers in the letter, which was obtained by Bloomberg News. “These are unacceptable marketing practices.”

The Portuguese Association for Consumer Protection is also looking into AppleCare.