World's most valuable brand

Two 'World's most valuable brand' stories May 2015 - October 2015

Apple tops Interbrand’s list of the world’s most valuable brands for 3rd consecutive year

Ben Lovejoy Oct 5 2015 - 5:17 am PT

Interbrand has named Apple as the world’s most valuable brand for the third year running, estimating that it increased its total value by 43% in the past year to hit $170B. The company bases its estimates on a mix of the financial performance of the company, its ability to influence purchase decisions and the degree of brand loyalty it enjoys.

Google again took second place, seeing its value climb by 12% to $120B. Tech companies made up half of the top 10, Microsoft at #4, IBM at #5 and Samsung retaining 7th place. A similar brand equity ranking by Millward Brand back in May also gave Apple and Google the top two slots.

Apple first knocked Coca-Cola out of Interbrand’s top slot in 2013. It has also topped Fortune’s list of the world’s most admired companies for eight consecutive years.

Via The Verge

Millward Brown explains why Apple retook #1 slot as world’s most valuable brand

Ben Lovejoy May 27 2015 - 4:14 am PT

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Millward Brown’s full report on its 10th annual brand equity ranking sheds light on why Apple regained its #1 ranking from Google. The company bases its rankings on the perceptions of more than 3 million consumers across 50 countries.

With a 67 percent rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years – 1,446 percent.

The company noted that Apple’s remarkable growth in long-term brand equity was evident in the fact that it didn’t even make the top 100 brands when Millward Brown began its BrandZ measurements just ten years ago …
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