BlackBerry 10 launch: Over 50% returns, 71% don’t want ever, 83% unaware it even launched
Six years after Apple took the smartphone industry by surprise with its release of the iPhone, former market leader BlackBerry Limited, or RIM as it called itself until just recently, launched what some consider to be a true iPhone competitor.
The problem is that almost no one has seemed to notice, and half of those who have were unhappy.