According to All Things D, Apple has acquired a mobile advertising firm called Quattro Wireless for $275 million.  Quattro is a competitor to Admob which Google outbid Apple in purchasing for $750 million just months ago.  Google-Admob still has to meet FCC qualifications before the deal is complete.

If the Quattro deal is completed, Apple will have entered the mobile advertising world (a big departure for Cupertino), where its iPhone continually outpaces other smartphones in advertising revenues earned. 

Although we aren’t fans of the idea, Apple has filed patents for mandatory advertising within its MacOS.

 

Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s