According to All Things D, Apple has acquired a mobile advertising firm called Quattro Wireless for $275 million. Quattro is a competitor to Admob which Google outbid Apple in purchasing for $750 million just months ago. Google-Admob still has to meet FCC qualifications before the deal is complete.
If the Quattro deal is completed, Apple will have entered the mobile advertising world (a big departure for Cupertino), where its iPhone continually outpaces other smartphones in advertising revenues earned.
Although we aren’t fans of the idea, Apple has filed patents for mandatory advertising within its MacOS.
Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors