Amazon’s integrated tablet to arrive in 60 days, mount serious challenge to iPad?

We’ve heard rumors that Amazon is planning multiple mobile devices and their chief Jeff Bezos teased us to “stay tuned”. In addition, they shaved $60 off  the Kindle’s price and opened up the device to developers reacting to the original iPad release, According to DigiTimes, a pretty reliable Taiwanese publication, the online retailer is gearing up to launch their inaugural tablet PC driven by Android some time in the August-September time frame, which is the first time market sources have narrowed a possible release date down to a one-month window:

Amazon is poised to step into tablet PCs and will launch models as soon as August-September, with targeted global sales of four million units for 2011, according to Taiwan-based component makers. The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.

Four million units is a pretty aggressive target for about four months worth of sales, however…

The Kindle brought Amazon a lot of expertise building vertically integrated wireless devices

The Amazon brand and their content ecosystem plus the upcoming holiday seasons and assuming aggressive pricing should all help position Amazon as a viable tablet player. After all, Google’s chairman Eric Schmidt opined at the D9 conference last month that Amazon was one of the four global tech giants, the other three being Google, Apple and Facebook (he called them the gang of four). Little is known about the innards of the Amazon tablet apart from what sources told DigiTimes: That it’ll pack in a Texas Instruments processor and Wintek-manufactured touch panels. Contract manufacturer Quanta Computer will be assembling the gizmo and monthly shipments are expected to reach 800,000 units, in line with the original iPad. If Amazon can set its product apart with unique hardware features such as the color e-ink technology or AMOLED display and build upon that with a customized, attractive user interface, tight integration with their content stores (books, songs, movies, apps) and the patented one-click purchase feature, then the Amazon tablet might stand excellent chances of  becoming a first-tier tablet vendor and mounting a serious challenge to Apple’s iPad.

Cross-posted on 9to5Google.com

Jeff Bezos, the CEO of Amazon, with the Kindle e-reader, his successful baby.