Sprint’s CEO Dan Hesse told CNET today that the carrier would stick with its unlimited data plan for the next iPhone whether or not it is LTE capable. Sprint already provides unlimited for other LTE smartphones, but the company’s chief said its unique offering lures new customers who would normally choose another carrier:

“Frankly, it’s a marriage made in heaven,” said Hesse to CNET regarding the iPhone and its unlimited data plan. “We’re clearly attracting customers from our competitors.”