Recently launched as a Kickstarter project, Jon Fawcett and his new company [Fuse] Chicken invented a flexible gooseneck accessory with a built-in USB cable that doubles as a shapeable stand and dock for your iPhone.

The benefits of the Une Bobine (which is French for “A coil”) are obvious from the images above— the ability to adjust your iPhone to an appropriate position in various scenarios, such as charging, while still being able to place the device at eye-level. It also holds your device in landscape mode, as you can see in the images.

Although the Kickstarter project already surpassed its funding goal of $9,800, you can preorder yours now by pledging $25. The company planned to start shipping Une Bobine roughly 45 days after reaching its funding goal, and it appears to still be on schedule.

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