This bloke found a 20-month-old watching Barney on an iPhone and apparently thought it would be better in his pocket.

“He’s followed me into that shop; to think he has targeted my daughter is disgusting. “Everyone is absolutely disgusted. Her dad was really angry and upset.”

The robbery happened in Ormskirk, Lancs, when Danielle took her daughter into Hype clothes store at around midday on 22nd September.

Police believe the thief may have been with a female accomplice and followed the mother and daughter in after spotting the toddler holding the smartphone outside.

Cops are now appealing for anyone who recognises the man to get in touch.

He was wearing glasses, had longish straight greying dark hair and was wearing a light jacket with dark inner hood and light-coloured trousers.

West Lancashire inspector Andy Willis said: “This is a despicable offence where it appears that the suspect has deliberately targeted a child knowing the crime would be relatively easy to commit.

“I would urge anyone with any information to contact PC 659 Holdsworth on 101 and ask for Lancashire Police or Crimestoppers on 0800 555 111.”

Also, maybe keep a better eye on your kid (/iOS devices).