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Amazon just announced that its MP3 store is now optimized for iOS devices.

So, for the first time, folks can purchase music from Amazon’s catalog of over 22 million songs directly with an iPhone or iPod touch using the mobile Safari browser. The web app store, located at www.amazon.com/mp3, is designed with HTML5, and it offers everything from recommendations and discounted $5 albums to 69-cent songs and more.

Apple has a policy where it takes 30 percent of all in-app sales, so Amazon cannot sell songs directly from its Cloud Player app. Amazon customers must therefore use Safari to make purchases, and then use the Cloud player to download and stream music separately.

Check out the press release below for more information.

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Amazon MP3 Store Now Optimized for iPhone and iPod touch: Amazon’s 22-Million Song Catalog Available to iPhone and iPod touch Users for the First Time

Buy once and enjoy everywhere!—All MP3s purchased from Amazon are stored for free in customers’ Cloud Player accounts and can be enjoyed on iPhones, iPads, iPods, Kindle Fire, Android phones tablets, Sonos, Roku, or any web browser

SEATTLE–(BUSINESS WIRE)–Jan. 17, 2013– (NASDAQ: AMZN) – Amazon.com, Inc. today announced the launch of the Amazon MP3 store optimized specifically for iPhone and iPod touch. For the first time ever, iPhone and iPod touch users can discover and buy digital music from Amazon’s 22-million song catalog using the Safari browser. Customers also have access to favorite Amazon features like personalized recommendations, best-seller lists andAmazon customer ratings. Music purchases are automatically saved to customers’ Cloud Player libraries and can be downloaded or played instantly from any iPhone, iPod touch, iPad, Kindle Fire, Android phone or tablet, Roku, Sonos home entertainment system, or any web browser, giving customers the freedom to enjoy more music, from more devices than any other major cloud music service.

“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that – now they can access Amazon’s huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere,” said Steve Boom, Vice President of Amazon Music.

Features of the Amazon MP3 store on the mobile web browser include:

  • The Amazon MP3 mobile website for iPhone and iPod touches is built on HTML5, which means customers can make purchases directly from the Amazon MP3 mobile website at www.amazon.com/mp3 on their iPhones and iPod touches
  • Selection of over 22 million songs and over two million albums at everyday low prices
  • Access to everyday deals like $5 albums, $0.69 songs, and free songs from artists on the rise
  • Individualized recommendations based on purchase history
  • Immediate availability and seamless playback of purchases in the Amazon Cloud Player app
  • Free storage of all Amazon MP3 purchases in Amazon Cloud Player

Customers can begin shopping the Amazon MP3 store from their iPhone and iPod touch web browsers today athttp://www.amazon.com/mp3.