Tonight, Apple has aired two new television commercials for both the full-sized iPad and iPad mini. The new ad showcases reading with iBooks, collaborative gaming, and several apps from the App Store. Above is the “Alive” ad and after the break is “Together:”

Nice little detail in the new iPad ads. Look at the hands. They change depending on targeted app age (at one point, baby hands).—
  (@iHKDesign) February 18, 2013

The ads appear to be of a much different style compared to Apple’s previous iPad and iPad mini commercials. Thanks, Matt, Tyler, and Doug!