CW's Xbox app

CW’s Xbox app

During a presentation with advertisers, CW Network president Mark Pedowitz announced that the network would be expanding its content offerings to new multimedia devices. This strategy will include a spot as an app on the Apple TV set-top-box’s home screen.

The network confirmed this to MacRumors:

It’s a dedicated CW app that will work like our Xbox and mobile and tablet apps – no cable authentication required, full episodes of our shows available next day after air, ad-supported.

Notably, as noted in the above quote, the CW content will be ad-supported.

CW currently streams its content to software on Microsoft Windows devices such as the Xbox. Apple recently added Hulu Plus and sports content to the Apple TV, and the current generation Apple set-top-box has sported YouTube and Netflix integration since launch.

Apple is also rumored to be nearing a content deal for Apple TV with HBO.

CW currently hosts various TV episodes in addition to some original content. The network lists its show offerings on its website.