T-Mobile goes $0 down for all devices, including iPhone 5 for $27/month

As part of its new “un-carrier” strategy, T-Mobile USA today announced that it will begin a new deal tomorrow: $0 down for all devices. Now, eligible customers can receive a phone with no money down and pay for the device over 24 months. For the iPhone 5, customers will be able to receive the device for free and now pay an additional $27 on top of their monthly service charges for 24 months. Previously, the iPhone 5 on T-Mobile costed $145.99 with $21 payments per month for 24 months.

“The number of reasons not to switch to T-Mobile this summer is ZERO,” said John Legere, president and chief executive officer, T-Mobile US. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.”

Recently, T-Mobile initiated a new JUMP plan that allows customers to pay a $10 monthly fee for both insurance and the ability to upgrade their device twice a year (after a 6 month initiation period). The two new programs are combinable.

T-Mobile says that the $0 initiative is available for a limited time, but the company does not specify the end date for the special. Notably, AT&T’s JUMP competitor, which is called Next, goes live today. Verizon’s competing Edge plan starts next month.  Full T-Mobile press release below:

This limited-time promotion is available starting tomorrow, July 27, 2013. In addition to the promotion, customers also can take advantage of T-Mobile’s groundbreaking upgrade program, JUMP!(TM), which enables them to sign up to upgrade their phones when they want, up to twice a year as soon as six months from enrollment.

“The number of reasons not to switch to T-Mobile this summer is ZERO,” said John Legere, president and chief executive officer, T-Mobile US. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.”

The hottest devices of the summer at the lowest upfront cost combined with T-Mobile’s Simple Choice Plan, unlimited data on a nationwide 4G network and no annual service contracts gives customers an opportunity that’s tough to beat. The promotion will be available nationwide at participating T-Mobile retail stores, via customer care, and online athttp://www.T-Mobile.com. A selection of the devices included in the promotion is as follows:

Simple Choice Plan
T-Mobile’s Simple Choice and Simple Choice for Business Plan start with a base rate of $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can get 2.5GB of high-speed data for $10 more per month per line or unlimited data for an additional $20 per month per line. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. There are no caps and no overages on T-Mobile’s network, and no restrictive annual service contracts.

About T-Mobile US, Inc.: 
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 43 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit http://www.t-mobile.com.

Forward-Looking Statement: 
This press release includes “forward-looking statements” within the meaning of the U.S. federal securities laws. Any statements made herein that are not statements of historical fact, including statements about T-Mobile US, Inc.’s strategy, expected network modernization and other advancements, are forward-looking statements.  Generally, forward-looking statements may be identified by words such as “anticipate,” “expect,” “suggests,” “plan,” “believe,” “intend,” “estimates,” “targets,” “views,” “may,” “will,” “forecast,” and other similar expressions.  The forward-looking statements speak only as of the date made, are based on current assumptions and expectations, and involve a number of risks and uncertainties.  Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the following: our ability to compete in the highly competitive U.S. wireless telecommunications industry; adverse conditions in the U.S. and international economies and markets; our significant capital commitments and the capital expenditures required to effect our business plan; our ability to adapt to future changes in technology, enhance existing offerings, and introduce new offerings to address customers’ changing demands; changes in legal and regulatory requirements, including any change or increase in restrictions on our ability to operate our network; our ability to successfully maintain and improve our network, and the possibility of incurring additional costs in doing so; major equipment failures; severe weather conditions or other force majeure events; and other risks described in our filings with the Securities and Exchange Commission, including those described in our Current Report on Form 8-K filed with the Securities and Exchange Commission on May 8, 2013. You should not place undue reliance on these forward-looking statements. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.