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A new report from Bloomberg indicates that Apple’s global mobile market share gains can be attributed to Samsung missing analysts’ shrinking sales estimates. As the rising popularity of cheaper smartphones erodes Samsung’s profit margin, the company continues to struggle to meet industry estimates.

According to the report, Samsung also faces a new threat from Apple in China. Following the Cupertino company’s deal with China Mobile, Apple is expected to make tremendous gains in that country, further pressuring Samsung to drop prices in order to maintain any hope of competing in the market. This, in turn, will drive the Korean manufacturer’s profits even lower.

Analysts are hopeful that the inbound Galaxy S5 can help balance out the company’s losses, but don’t expect that it will help Samsung regain its lost market share.