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Apple transforms retail stores into art galleries for ‘Start Something New’ campaign

Following the launch of Apple’s “Start Something New” campaign on its website featuring artwork created on Mac and iOS devices, Apple is now transforming its retail stores into temporary art galleries showcasing art from the campaign.

The images above come from customers on Twitter (via ifoAppleStore), and show off the campaign in Apple’s Regent Street, London store. The campaign, however, appears to be hitting Apple stores worldwide as other customers in New York and Toronto, Canada confirm Apple Stores there have also received the art gallery treatment.

Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.

Apple’s brick and mortar stores are featuring many of the same images as its Start Something New Campaign on its website. The campaign features apps like Procreate, Brushes 3, Slow Shutter,  VSCOCam,Waterlogue and iDraw and highlights artists including Roz HallMatt Pyke and Craig & Karl.

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Comments

  1. alphabetize1 - 10 years ago

    Not a fan of those creepy alien portraits.

  2. drtyrell969 - 10 years ago

    Utterly TRITE and expected from some Ivy Leaguer.

  3. airmanchairman - 10 years ago

    Great advertising! “What are you waiting for? Grab one or two of these gorgeous puppies and get creating already, c’mon!

  4. Marklewood at Serenity Lodge - 10 years ago

    This looks nice. But, I would settle for just a larger store. The two around here (Raleigh-Durham) are so small you almost get trampled. I know that crowds are a good sign that business is good, but I hate to go in to either of these stores any more. It’s just too much of a crowd, especially if one has any difficulty moving around (like a walking disability, like I do).

  5. atomicpixel - 10 years ago

    Thanks for highlighting our work!

    Cheers –

    Austin
    http://www.austinmann.com

  6. Brett Wade - 10 years ago

    How do you submit artwork to Apple?

    • Wynn Wolfe - 10 years ago

      Did you actually find out how to submit your artwork done on apple devices to the “Start Something New” campaign sponsored by Apple?

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.


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