Apple today has shared a new advertisement for the fourth-gen Apple TV. The ad follows the same theme as “The Kiss,” which was released last month and starred Allison Brie. Today’s new ad, however, features Lakers player Kobe Bryant and actor Michael B. Jordan using the Apple TV and accompanying Siri Remote.
The ad, called “Father Time,” shows using the Apple TV Siri Remote to do things like rewind content and find more content to watch. For instance, the remote is used to say “Siri, fast forward an hour and a half in,” as well as “Siri, go to the NBA app.”
The new Apple TV. Siri and apps make it easier than ever to find and enjoy whatever you’re looking for.
The ad continues Apple’s trend of highlighting the Apple TV as ‘The Future of Television,” which it has been doing since the device launched last year. The video ends with the color bars as used in the earlier ads for the fourth-gen Apple TV and seen around major cities like New York and LA.
The full video can be seen below:
https://www.youtube.com/watch?v=1CxQW3bzIss
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That is funny! I wonder…
… Could this be a tease for an Apple produced “Kobe” story?
Funny you say that because I was kinda thinking the same thing except maybe this was a plug to Michael B. Jordan playing Kobe Bryant in a future film.
Yeah, that’s what I mean. I’d watch that!
Heck, I watched Fantastic Four because he was that good!
LOL. poor kobe.
Why is this site called 9to5mac? To find a Mac specific story, I have to scroll way down – to find a story about a keyboard. and the next is about GarageBand. Everything else is talking about iPhone and iPads and watches and legal issues and stock prices and so on and on. Should this not be called 9to5apple?
When there’s news about the Mac, they post it. There just hasn’t been any since last year when the Retina MacBook was released and the MacBook Pros received a speed bump.
Man, people on the internet just HAVE to find something to bitch about.
I was just wondering … nothing bad intended, since the sister site id 9to5google.
this is mac specific the Apple TV, have you hear about, Apple TV, the little box that interfaces with any apple device too?
Here you go, bookmark this: http://9to5mac.com/category/mac/
Problem solved.
Maybe consider when the site was founded? Do you also ask yourself and others why iTunes isn’t aptly renamed iStore or iEntertainment, or Store or Apple Store merged with all Apple purchases both digital and physical? It’s recognized and well known for the original name and changing it could be detrimental to sales, views, or the like. Obviously OS X should now be macOS based on their new operating system names, but we’ll see if they decide to change that brand.
And it’s not strictly 9 to 5 either! Lol
You really need a REAL girlfriend
Married for a long long time :)
Because 9to5apple would probably cause legal issue by using apple in their title… already theyve had issues with 9to5google… given that mac is heavily associated with apple it was the next logical name…
plus… a dedicated to anything mac only related would be quite dull…
this is a news site for things related to apple…it is one of the best sites to go to for apple news that is usually written quite well.
Does anyone notice, when he says “Fast foward 20 minutes and 36 seconds”, the TV then fast forwards 20 minutes and 44 seconds?
Actually it’s correct. It was already 8 seconds into the movie when he gives the command to fast forward 20 minutes and 36 seconds, thus landing on 20:44.
He must know Benjamin button extremely well haha
When is Amazon video app coming to Apple TV? — you wrote an article about this end of 2015 saying within a few weeks… it’s been about 4-5months since that article :-(
Ask Amazon. It is 100% up to them.
many people are asking amazon… but it is tech sites that keep reporting amazon is releasing it…
so it seems tech sites are more in the know!!!
I think all the blogs jumped on one post by “someone” at Amazon. And nothing since.
I don’t think they want to release one.
‘The ad follows the same theme as “The Kiss”‘ not only the same theme, the exact same set as well https://i.imgur.com/h34J8F6.png
Glad they didn’t try streaming the baseball, the new version of the MLB app for ATV 4 is a joke. The version on ATV 3 is better…
I don’t watch basketball but that is a funny commercial.
I love the extra level of irony that the actor playing him in the movie is Michael (B.) Jordan.