We learned at the start of the month that actress Gwyneth Paltrow would serve as a mentor on the upcoming Apple-produced ‘Planet of the Apps’ reality TV series, and today we can add Jessica Alba’s name to the growing list of star power behind the show. Variety reports Alba will also serve as a mentor on the series:
Jessica Alba has boarded “Planet of the Apps” as a mentor and adviser for the unscripted series co-produced by Apple and Propagate aimed at identifying top up-and-coming app developers.
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“I started The Honest Company because I saw an opportunity in the market for a brand that spoke to conscious consumers and created safe and effective products for every need,” said Alba said in a statement. “As a mentor on ‘Planet of the Apps,’ I’m looking forward to meeting entrepreneurs looking to address a problem with an innovative solution, and to help them realize their vision. I can’t wait to see the ideas the app developers bring to the table.”
The upcoming reality TV show will focus on the app development experience from idea to product creation and marketing. Open casting calls for contestants ran through last Friday. Ultimately, the winner of the series will earn some real capitol with Variety adding that Lightspeed Venture Partners is committing $10 million:
In addition, Lightspeed Venture Partners, which was the first institutional investor in Snapchat and Alba’s the Honest Company consumer-products startup, has joined the series as venture-capital partner.
Between Gwyneth Paltrow and Jessica Alba, the Apple-produced TV show appears to be aiming to attract a mainstream audience for what could otherwise be a technology-focused series.
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