Apple customer satisfaction ▪ September 18, 2013

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The American Customer Satisfaction Index saw Apple take the top spot in the personal computers category for the 10th year running, with its score of 87 a full eight points higher than the industry average. Apple, which scored one point higher than last year, has topped the ranking since 2004.

The ACSI includes tablets in its ‘PC’ category, so the scores reflect both Mac and iPad. Factors feeding into the scores include customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty.

The iPhone took the top slot in the JD Power customer satisfaction survey for the ninth consecutive time back in March, and both iPhone and iPad even managed to beat Samsung on its home turf of South Korea.

Apple customer satisfaction ▪ May 22, 2013

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The American Customer Satisfaction Index, a large-scale annual survey of consumer satisfaction across a wide range of products, shows that Apple retained the top ranking, but Samsung closed Apple’s lead from 12 points to just five … expand full story

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