Apple tops American Customer Satisfaction Index for 11th year running despite dropping three points

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Apple has once again retained its top spot in the annual American Customer Satisfaction Index in the personal computers category – though three points down on its 2013 score. Apple has now held top billing for eleven straight years.

The ASCI continues to lump computers and tablets into the same category, so the scores reflect satisfaction with both Macs and iPads. Scores reflect customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty …  Read more

A decade at the top: Apple tops PC customer satisfaction ratings for the 10th year running

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The American Customer Satisfaction Index saw Apple take the top spot in the personal computers category for the 10th year running, with its score of 87 a full eight points higher than the industry average. Apple, which scored one point higher than last year, has topped the ranking since 2004.

The ACSI includes tablets in its ‘PC’ category, so the scores reflect both Mac and iPad. Factors feeding into the scores include customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty.

The iPhone took the top slot in the JD Power customer satisfaction survey for the ninth consecutive time back in March, and both iPhone and iPad even managed to beat Samsung on its home turf of South Korea.