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A decade at the top: Apple tops PC customer satisfaction ratings for the 10th year running

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The American Customer Satisfaction Index saw Apple take the top spot in the personal computers category for the 10th year running, with its score of 87 a full eight points higher than the industry average. Apple, which scored one point higher than last year, has topped the ranking since 2004.

The ACSI includes tablets in its ‘PC’ category, so the scores reflect both Mac and iPad. Factors feeding into the scores include customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty.

The iPhone took the top slot in the JD Power customer satisfaction survey for the ninth consecutive time back in March, and both iPhone and iPad even managed to beat Samsung on its home turf of South Korea.

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Comments

  1. tool022611 - 11 years ago

    This isn’t that surprising, with iOS and macs user interface and high quality of devices it’s a no brainer. With apps for mac becoming better and apps that can the same as office and other apps alike. And now apples push to offer full windows OS via parallels right out of the box, they will start taking more of the PC sales. I think the pricing isn’t as big of a deal anymore as companies like Asus making laptops that cost the same or more than MacBooks. If you’re not a tech person and walk into a store for a laptop to find you can get one with both OS X and windows with apples high quality in design and material, I think you’re walking out with Apple.

  2. gksuper - 11 years ago

    “The iPhone took the top slot in the JD Power customer satisfaction survey for the 9th straight year back in March” – 9th straight year you say?

    • Victor Panlilio - 11 years ago

      The iPhone was introduced in 2007, so it’s only been on the market for 6 years, unless the New Math counts differently. ;)

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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