satisfaction

Apple has once again retained its top spot in the annual American Customer Satisfaction Index in the personal computers category – though three points down on its 2013 score. Apple has now held top billing for eleven straight years.

The ASCI continues to lump computers and tablets into the same category, so the scores reflect satisfaction with both Macs and iPads. Scores reflect customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty … 

While Apple’s score has fallen, the biggest threat to its ranking comes not from the big name Windows PC manufacturers like Dell, Toshiba and HP – all of whom have seen their scores drop even further – but from the ‘Other’ category. This includes Asus, Lenovo and Samsung.

Apple is of course no stranger to the top slot in customer satisfaction tables, the iPhone taking the #1 position in the JD Power Smartphone Satisfaction index back in April, and the iPad doing the same in the tablet category in May.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear