comScore: Apple increases lead as top smartphone vendor in US, iOS steals market share from Android

comScore-Feb-2013-Apple-OEMs

Research firm comScore is out with its usual monthly report that ranks the top smartphone OEMs and platforms for the three-month period ending in February. Apple continues to grow its lead this month as top OEM in the U.S., jumping 3.9-percent from November to 38.9-percent of the market and increasing its lead on the second biggest OEM by subscribers, Samsung:

Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.

Feb-Comscore-Apple-PlatformsIt’s important to point out that the shipped vs. sold argument doesn’t apply to comScore’s results, as its data comes from surveys tracking smartphone subscribers and usage and not sales or units shipped. Google grabs the spot as top smartphone platform at the end of February, but Apple continues to close the gap capturing 38.9-percent of the market (up from 35 percent) compared to Google’s 51.7-percent (down from 53.7-percent): Read more

Apple maintains lead as top smartphone vendor in US, hits 20 percent of worldwide PC market

Following a report from Strategy Analytics earlier this month that had Apple as the No.1 mobile phone vendor in the United States for the first time, research firm comScore is out today with its stats for the three-month period ending in December 2012. ComScore looked at the top smartphone subscribers by OEM and the top smartphone platforms, which doesn’t include mobile phones other than smartphones like Strategy Analytics’ report.

According to the report, Apple was able to increase its share from 34.4-percent in the September quarter to 36.3-percent last quarter. Samsung also increased its share—although was significantly behind Apple but still up from 18.7-percent in the quarter before—to 21 percent of the market. HTC, Motorola, and LG rounded out the last three spots in the category with 10.2-percent, 9.1-percent, and 7.1-percent of the U.S. market in December. While Apple was able to grab the top smartphone vendor position, Android maintained its lead over iOS as the top smartphone platform during the quarter.

Google captured 53.4-percent of smartphone subscribers with Android in Q4, up from 52.5-percent in September. In comparison, Apple came in at 36.3-percent and posted a slightly larger increase than Android with two points from 34.3-percent the quarter before. Growth for iOS and Android, like in previous months, comes at the expense of declines for BlackBerry and Microsoft.

Canalys also released a report today that tracked worldwide PC shipments in the fourth quarter—a category that also includes iPads. According to the report, Apple continued its lead in the PC market by hitting over 20 percent for the first time with over 27 million units shipped. Macs accounted for 4 million of those units, while the report estimated iPad mini made up about half of the remaining 23 million iPads:

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comScore: iOS and Android continue move toward duopoly with 90 percent of US market in November

ComScore Nov 2012 platform

According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

ComScore Nov 2012 OEMsAs for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

Apple posts growth among OEMs in March, as iOS and Android capture 80 percent of US market

Following IDC’s report this morning that highlighted Apple’s continued growth among mobile phone marketshare worldwide, while coming second to Samsung in global smartphone marketshare, research firm comScore just released its numbers for United States mobile subscribers for the three-month period ending March 2012.

According to comScore, Apple posted impressive growth during the quarter with 30.7-percent marketshare among smartphone platforms in the U.S (up from 29.6-percent). Increasing from 47.3-percent in December 2011 to 51 percent in March 2012, Android was able to grab the top position for platforms during the quarter. Growth for Android and iOS continues to come at the expense of RIM. The company grabbed just 12.3-percent of the platform market in March, which is down from 16 percent in December 2011. Microsoft also lost marketshare with 3.9-percent, which is down from 4.7-percent…
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High school kids are three times more likely to have iPhones than adults?

Piper Jaffray’s Gene Munster has surveyed kids for a many years on their electronics usage. This spring, he polled 5,600 students, and half the group was male, while the other half was female. A surprising 34 percent of high school respondents said they owned an iPhone and 40 percent said they planned to get one in the next six months:

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This is surprising, because comScore released its own Mobile phone breakdown today that claimed only 13.5-percent of ages 13 and up owned Apple phones:

Included in that 13.5-percent are supposedly those 34 percent of high school kids, meaning the adult population would have to be even lower than 13.5-percent, which also means high school kids are three times as likely to own an iPhone as their parents if the numbers are right. Read more

comScore: Android and iOS grab 80 percent US marketshare, Apple passes Motorola

Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.

According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.

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