ComScore March 7, 2014
ComScore November 11, 2013
Apple Maps may not have had the best of starts, but data from ComScore shows that most iPhone users have stuck with the app rather than reinstalling Google Maps. Google Maps lost 23M iPhone users in the US alone in the last year, with similar numbers expected elsewhere.
The figures show that in September this year, 35M iPhone owners used Apple Maps, against just 6M for Google Maps – the latter including around 2M who were using older versions of iOS unable to run Apple Maps.
The story is essentially a simple one: while techier iOS users may choose their own apps, the majority of iPhone owners use the apps that Apple provides. And if you apply that to other services, that may not bode well for technologies like Pandora … expand full story
ComScore October 4, 2013
The latest report from comScore shows Apple continuing to shine as the top smartphone manufacturer in the United States owning 40.7% of smartphone subscribers at the end of the August quarter. This marks a 1.5 point jump from the three months leading up to the end of the May quarter when Apple owned 39.2% of the same space.
It’s worth noting this increase took place during the months without an announcement of new hardware as the iPhone 5s and iPhone 5c were both announced and made available during September, although discounted hardware with third-party retailers could have been a factor closer to August. We will likely see Apple continue to increase its dominance as the top US smartphone OEM during the quarter ending in December with the flux of new iPhones hitting the market during the fall.
As for the competition, Samsung again came in at second place wrapping up the quarter ending in August with 24.3% of the US smartphone market, a similar increase of 1.3 points from 23% during the previous quarter. HTC and Motorola experienced losses of 1.3 points and 0.9 points, respectively, while LG maintained its fifth place position unchanged. expand full story
ComScore September 6, 2013
comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.
comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.
ComScore July 8, 2013
Following stats from comScore late last month for smartphone market share by vendor and OS, research firm Kantar Worldpanel is out today with its own numbers for the three month period ending in May. While Kantar puts Android at the same 52% of the market during May as comScore, it has Apple slightly higher at 41.9% of the market (up 3.5% from the same period last year) compared to the 39% comScore reported:
Through the 3 month period ending May 2013, Android continues to lead smartphone sales at 52%. Close behind is iOS with 41.9% of sales.
Kantar notes that Apple’s increase is thanks to T-Mobile picking up the iPhone 5, which is now the best selling smartphone at the carrier despite only being available since mid April. Thanks to iPhone, T-Mobile could soon increase its share of smartphone sales in the US, as Kantar notes all iPhone models counted for 31% of the carrier’s smartphone sales during the quarter. Currently the carrier holds just 10.1% behind Verizon (34.6%), AT&T (29%), and Sprint (12.7%).
The report notes T-Mobile has been attracting a lot of first time smartphone buyers since getting the iPhone with around 53% upgrading from feature phones: expand full story
ComScore June 28, 2013
Research firm comScore is out today with its usual report covering U.S. smartphone subscriber market share for the three month period ending in May. Over the last three months Apple has gained in both categories including ‘top smartphone OEMs’ and ‘OS usage’, continuing its lead as the top smartphone manufacturer and growing its share of the market by platform.
The previous three month period had Apple at 38.9% of the market, making it the number #1 smartphone vendor in the US over second place Samsung. In May, Apple continues that lead by increasing its share 0.3 percentage points to 39.2% of the market. That’s significantly higher than the 23% Samsung grabbed despite growing 1.7 percentage points during the quarter. In a close race for third place is HTC with 8.7%, Motorola with 7.8%, and LG with 6.7%, all of which dropped less than a percentage point since last quarter.
When it comes to the market by OS usage, Android is still on top, growing 0.7 percentage points to 52.4% this quarter. Apple experienced slightly less growth at 0.3 percentage points to capture 39.2% of the market up from its 38.9% share last quarter. That means the majority of the growth, once again, comes at the expense of BlackBerry and Microsoft. expand full story