ComScore November 19, 2014

Aloompa_-_Bonnaroo_Beacon_Activity

If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. expand full story

ComScore August 11, 2014

Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:

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ComScore March 7, 2014

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ComScore November 11, 2013

Apple Maps may not have had the best of starts, but data from ComScore shows that most iPhone users have stuck with the app rather than reinstalling Google Maps. Google Maps lost 23M iPhone users in the US alone in the last year, with similar numbers expected elsewhere.

The figures show that in September this year, 35M iPhone owners used Apple Maps, against just 6M for Google Maps – the latter including around 2M who were using older versions of iOS unable to run Apple Maps.

The story is essentially a simple one: while techier iOS users may choose their own apps, the majority of iPhone owners use the apps that Apple provides. And if you apply that to other services, that may not bode well for technologies like Pandora …  expand full story

ComScore October 4, 2013

Smartphone OEM Market Share

The latest report from comScore shows Apple continuing to shine as the top smartphone manufacturer in the United States owning 40.7% of smartphone subscribers at the end of the August quarter. This marks a 1.5 point jump from the three months leading up to the end of the May quarter when Apple owned 39.2% of the same space.

It’s worth noting this increase took place during the months without an announcement of new hardware as the iPhone 5s and iPhone 5c were both announced and made available during September, although discounted hardware with third-party retailers could have been a factor closer to August. We will likely see Apple continue to increase its dominance as the top US smartphone OEM during the quarter ending in December with the flux of new iPhones hitting the market during the fall.

As for the competition, Samsung again came in at second place wrapping up the quarter ending in August with 24.3% of the US smartphone market, a similar increase of 1.3 points from 23% during the previous quarter. HTC and Motorola experienced losses of 1.3 points and 0.9 points, respectively, while LG maintained its fifth place position unchanged. expand full story

ComScore September 6, 2013

comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.

comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.

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