Amazon Prime now available as a $7.99/month plan (Updated)

Update: An Amazon spokesperson says this is just a test (but you still can order this per month)“We are always looking at ways to improve the shopping experience for our customers. We are testing a monthly Prime subscription. Beyond that, we don’t have anything further to offer.”

It appears Amazon is joining Hulu and Netflix with a monthly subscription plan for its Prime video streaming service, according to a new pricing scheme found by Hacking Netflix. Some users are seeing the new pricing scheme come up, while others see only the $79/year options (compare right and above).

Amazon also offers a one-month free trial (Hulu free trial, Netflix free trial).

In addition to the free streaming video service, users of Amazon’s Prime get access to free two-day shipping on product orders (amazing to have for the holidays—especially on a month-to-month basis), as well as access to the Kindle lending library.

While Amazon’s streaming player isn’t yet available on Apple TV like Netflix/Hulu, its recent iPad app has impressed us. The $7.99/month price comes out to $95.88 per year. So, if you aren’t timid about joining Prime, it is probably better to jump on the $79/year plan.

9to5Toys.com deals: Get a new Toshiba Wifi-ready BluRay player with Netflix for $30, or a Toshiba 24″ 1080P slim HDTV for $150

With more and more first rate content, according to a recent Changwave/451 Group study, Amazon’s Prime streaming service is said to be gaining on industry heavyweight Netflix (graphed below): Read more