Reuters is reporting that the Financial Time’s web app is more popular than their recently Apple-removed iOS app. You’ll recall that the Financial Times’ iOS app was removed by Apple, due to the publication trying to dodge Apple’s 30% cut regulation. Luckily for Financial Times, they’re not seeing any issues in traffic, getting more than 700,000 users on their newly launched web app. Financial Times is simply drawing in users by displaying a message at the top of their site, linking to their HTML 5 app.
So this draws the question — do publishers really need to have an iOS app on the Store? Maybe not.