Product Red June 23, 2014

Jony Ive presenting Bono with Cannes LionHeart Award

Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.

As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo… expand full story

Product Red February 19, 2014

Product Red February 4, 2014


Product Red November 23, 2013

The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose. 

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Product Red November 16, 2013

Product Red October 25, 2013

We’ve been posting images of various items designed by Apple’s Senior Vice President of Design Jony Ive and designer & friend Marc Newson for an upcoming  (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. The latest was an aluminium Leica M camera designed by the pair, and today we get a look at a one-of-a-kind red next-generation Mac Pro listed on the Sotheby’s website.

The red Mac Pro is expected to bring in 40,000 — 60,000 USD at the auction. While there is no mention of specs for the machine, compare that with $2999 for the base model of the new Mac Pro that Apple announced earlier this week will begin shipping in December. That model includes a a 3.7GHz quad-core Xeon processor, 12GB of DRAM, Dual FirePro D300 graphics, 2GB VRAM each, and a 256GB 22D, and Apple has a $3999 configuration with a 6-core 3.5GHz Intel Xeon E5, Dual AMD FirePro D500, and 16GB of ECC memory.

Other items designed by Ive and Newson set to be auctioned off on November 23rd include an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods. Full gallery of the red Mac Pro below.  expand full story


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