What Jony Ive’s ‘promotion’ to Chief Design Officer really means

Sir Jonathan Ive

A lot of folks are taking Sir Jonathan Ive’s just announced title as Chief Design Officer at face value. Congratulations are in order and all that. But there is a lot more going on than a title change.

Ive was willed free reign at Apple by Steve Jobs and can do or have just about anything he wants. Titles aren’t of any significance, especially to someone with as little ego and indifference to such things as Ive. There is clearly more to the story than Apple is telling us.  Read more

‘Steve Jobs: Billion Dollar Hippy’ BBC documentary airs tonight

BBC is getting set to air a new documentary entitled ‘Steve Jobs: Billion Dollar Hippy’ tonight at 9:00pm on BBC HD and BBC Two. According to the Telegraph, the documentary apparently presents a more “ruthless image of Jobs” where Wozniak reveals that Jobs reduced him to tears following the release of Walter Isaacson’s ‘Steve Jobs’ bio (click the image above for the clip of Woz from the doc):

Jobs, for instance, tricked a young Wozniak into writing code for a computer game but pocketed the majority of the payment for the project from Atari himself. Wozniak admits on the programme that he cried when he heard about Jobs’s scam following the release of a book on Jobs.

The doc is hosted by Evan Davis, and features appearances from Tim Berners-Lee, Rita Clifton, and Stephen Fry. It will also of course include interviews with Steve Wozniak and others that were close to Apple and Jobs. The program profiles Avie Tevanian, who worked with Jobs as head of software at Apple until 2006, who tells a story of trying to get Jobs to join in on a stag party: Read more