iPhone and new approaches to contracts help T-Mobile US add 1.1M customers

T-Mobile CMO Mike Sievert speaks at a press conference in New York

T-Mobile US’s customer base jumped by 1.1 million in its financial Q2, with the iPhone – offered by the carrier for the first time back in April – accounting for 29 percent of sales.

The company had lost over 200,000 customers in the same quarter the previous year. The company’s turnaround is being attributed to a combination of its new approaches to contracts – Uncarrier (whose introduction was not without controversy) and Jump – and the decision to add the iPhone 5 to its handset range. Earlier research by CIRP had suggested that 300-400,000 customers would have left the carrier if it hadn’t introduced the iPhone …  Read more