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Over at Computerworld, I did a quickie on Apple’s product names being so much better than their competitors.

Would you rather have an XPS-420 or a MacPro?

a Toshiba G900 or an iPhone 8Gb?

a Sandisk e270 Mp3 Player or an iPod Nano?

an Apple Airport Extreme or Linksys WRT54G? (OK, I’m not sure about this one- DD-WRT FTW – but you get the point)

With a Big. Simple. True. (as the folks at Wolff Olins used to say) naming strategy, Apple is already a step ahead of its competition – before the customer even sees the products.

Apple’s not-so-secret branding advantage

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Seth Weintraub's favorite gear