Like thousands of developers worldwide, Nike is retooling its Nike + software for use with the iPhone and the iPod touch, embracing the wireless connectivity of both devices.
The new iPhone/iPod touch solution will embrace these devices WiFi and (eventual) 3G support to allow users to update training logs "on the fly", meaning training data can be uploaded wirelessly.
The company is also developing a new version of its Nike + Coach software to support Apple’s devices. This software offers new running distances, which users can select in order to be given a training routine designed to help them achieve these distances.
Apple and Nike last month announced they are working with major gym equipment manufacturers including Life Fitness, Precor, Star Trac and Technogym to make their equipment Nike + iPod compatible. Participating gyms will include 24 Hour Fitness and Virgin Active Health Clubs.
In July 2007 Nike revealed that 22 million running miles had been logged on its Nike+ website at that point. Trevor Edwards, Nike’s vice president of global brand and category management, said: "Nike+ started as a simple idea and has quickly become the world’s largest networking place for runners."