PR Newswire has aped Associated Press with the introduction of an iPhone client for reading its press releases.
The PR solution uses technology developed by Two Peas Consulting. It means PR Newswire press releases are now available and fully keyword-searchable on the iPhone. Take a test ride just here.
Every single word found within a release can be linked to more contextual information using an unlimited number of online information sources. So a user can click on a word in a press release to do an instant search on the term on Google.
We just thought this was a little interesting.