The PR solution uses technology developed by Two Peas Consulting. It means PR Newswire press releases are now available and fully keyword-searchable on the iPhone. Take a test ride just here.
Every single word found within a release can be linked to more contextual information using an unlimited number of online information sources. So a user can click on a word in a press release to do an instant search on the term on Google.
We just thought this was a little interesting.
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