(Axel Springer CEO, Dr. Mathias Döpfner Talks about moving the company to Macintosh)

Axel Springer (no relation to Axel Rose) is doing what no company of its size has ever done. It plans to move its 12,000 desktops to nearly 100% Mac.  Besides the GooglePlex which is a mix of Macs, Windows and Linux and Apple itself, Axel Springer will become the biggest Mac shop in the world.

This is excellent news for Apple for a number of reasons.  If successful, it will be the case study that IT managers can point to when trying to convince their companies to switch to Mac.  Until now the highest profile switcher has been Auto Warehouse Co. which is in the midst of a switch of 1000 desktops.  It will also force Apple’s enterprise unit to put more might into its European operations.  My experience with Apple Enterprise in Europe has been very negative.  For instance, Spain (the whole country!!) had only one representative.  It will also put a lot more Mac literate users and administrators out in the world.

Most importantly, it will give the world a chance to see what the Macintosh platform can do in a very large organization.  If it works out as it should, it willgive Axel Springer a large advantage over its competitors in spam/virus/malware prevention costs, training costs, repair costs and even attracting top talent.  I have sent this news to all of my mixed environment clients who I think should go 100% Mac.

Maybe you should too?



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