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Jonas Brothers at Apple Soho is a Major No-No

 See here. The musical geniuses who brought you such timeless classics as S.O.S. and Burnin’ Up performed today at the Apple SoHo. Meanwhile, hundreds of teenage girls (and apparently one guy), who think its crazy to wait in line all day for a phone, waited all day in line to listen to a horrible, direct-from-Disney group sound even worse in person (if that is even possible). Due to the popularity of the Jonas Brothers, Miley Cyrus, and High School Musical, I have come to the conclusion that teenage girls have it hard-coded in their DNA to have no taste in music. If you’ve looked at the iTunes Top 10 lately, you’ll see exactly what I’m talking about: there currently are two Jonas Brothers songs, a Demi Lovato song, a Miley Cyrus song, and now, a David Archuleta song. The good old days (which I wasn’t around to see), when bands like The Beatles were popular with teenage girls are over, and the days in which bands like the Jonas Brothers and Miley Cyrus are popular are just beginning. Check out this video which perfectly shows just how bad these current singers are. The Jonas Brothers covered Hello Goodbye, and this video shows both the Beatles version and the Jonas version side by side, to show just how poorly the Jonas Brothers covered it. Funny joke, right? Apparently not. Commenters are actually taking the sarcastic question that was stated in the video seriously! A few sample comments…

"i think both versions are great but personally for me i like jb a little bit better..but they are both great"

"in my opinion the jonas brothers did better but im not sayin the beatles are bad i just like the way jonas brothers did the song"

"JONAS DAHHHH AND SOMETHING IMPORTANT (mermaids r real!!!)"

"jonas brothers are 100,000,000 millions times betters"

"i liked jb’s version better cuz it wuz fast and upbeat!!"

Unfortunately, this horrible, obnoxious music will continue to be produced, unless these companies, primarily Disney, take a stand and start producing good music for all of these kids to listen to. One of these companies is Apple. Apple is considered to be a very hip company in the eyes of the same kids who buy the Jonas’ music. From iPods, to laptops, to iPhone, to Photobooth, Apple isn’t just desirable to geeks and fanboys… teenagers really like it too. Therefore, Apple is in a unique position, especially with the huge iTunes installed base, to decide what’s cool, and what’s not. Instead of using this advantage to promote music of actually quality, they instead are feeding right into the Disney trend, and promoting bands like the Jonas Brothers non-stop, from iTunes Home Page Ads, to Miley Cyrus being on the staff favorites, and now to the Jonas Brothers performing at an Apple Store. While part of me is sure this shameless advertising has to be because of Jobs’ ties with Disney, another part of me finds it hard to believe that Jobs would want to promote such low quality music, no matter how much it benefitted him financially. He has said many times how much he likes The Beatles and Bob Dylan, so why would he let The Jonas Brothers and Hannah Montana ascend into stardom? Anyways, I’ve blabbed enough about this: what do you think? Could this slowly creep up and overcome the record industry, destroying good music once and for all? Or am I overreacting to a dinky little concert in NYC? Sound off in the comments.

Michael is a teen blogger for 9 to 5 Mac, and has his own blog, Mac Soda

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