I just watched the new Mac and PC ads Apple posted, and thought I’d share my thoughts on each one.
Off the Air
This was my least favorite of the four. Boring, nothing really new, but it did get across a point that they are adamant about getting out: a Mac genius will move your files from your PC to your Mac.
This one would have been good except for one key thing: Apple is doing what they are making fun of PC for doing! With every Mac for students comes a free iPod! It would have been great if Mac had made fun of the Pizza by comparing it with the iPod that Mac buyers get, but instead they said that Apple has its users pick a Mac just because its better, when in fact, they aren’t. Weird…
My favorite of them all. It was so obvious that the guys at Apple wanted to poke fun at the monopoly Microsoft has over the industry, and it came through in this ad. Once again, they mentioned how a genius will move the files over from one computer to the other. The banishment at the end was really funny as well.
Funny, but I found it compared perfectly with another buggy product: iPhone 2.0. Simply replace "Vista" with "iPhone", and it works exactly the same! I never thought I would say that as a blogger, but I’ve had some serious issues…
What do you think about the ads? Tell me in the comments, or hit me up on IM.