Apple has begun selling iPhones unlocked for use on any network in Hong Kong, setting a starting price of $695 on the deal, which is available through the local online Apple retail store. 

The company is selling its 8GB iPhone for HK$5,400 ($695), while the 16GB iPhone model costs HK$6,200, both with free shipping. 

"Simply insert the SIM [subscriber identity module] from your current phone into iPhone 3G and connect to iTunes 8 to complete activation," Apple urges on the store website.

"Customer response to the iPhone 3G has been off the charts, and we are thrilled to offer our customers in Hong Kong another way to get their hands on this revolutionary device," an Apple spokeswoman said.

The iPhone 3G has been available in Hong Kong since July 11 through Hutchison Telecommunications. 

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