The report adds "Additionally, the e-mail says that there will be a webcast "kick off" on September 30". A Tuesday. Is this an Apple-Tuesday?
Naturally, the report then speculates the move could see the introduction of a new model Apple TV, perhaps even a combined machine expressing elements of both the Mac mini and Apple’s "in your den" ‘hobby’ product.
Is this related to the brick?
Updated to add: Some reports now indicate that the retailers are simply being asked to remove their point of sale display material for the product, suggesting the Apple TV will be unchanged, just in receipt of new advertising. Ah well..