Microsoft isn’t just suffering from Google-envy – it’s got a high dose of Apple envy, too – now it seems set to do what it can to transform the Xbox 360 into more of an Apple TV-alternate than before.

Microsoft today announced at the Tokyo Game Show 2008 that the New Xbox Experience will launch on Wednesday, Nov. 19, when the company aims to "put more entertainment at their fingertips than any other device connected to the TV."

Microsoft also announced that beginning this month shoppers buying one of these consoles will get a bunch of games for free (at least in the US).

But it’s not just games: existing film, TV and music offerings all seem set to be ramped-up with the new "Experience", which will also offer enhanced sharing and social networking features through Xbox Live (well, that’s if we’re translating this message out of Redmond correctly).

As we all know, the Xbox 360 already offers over 12,000 films and TV episodes from Netflix, and a large online library of on-demand high-definition TV shows and movies from partners such as Constantin, Disney, MGM, NBC Universal and Warner Bros. Entertainment.

However, with the company slashing console prices and offering free titles, we wonder just how much cash investors are going to allow Microsoft to fork out as it follows its imitation innovation strategy?

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